The title refers (is a tribute) to this website: http://www.theyrule.net/ This website allows you to connect to people who are part of boards of multinationals and see then to whom and how they are all linked. The containers refer to the same kind of thing: globalisation, circulation and finally power. The word Them! It's fonts come from an old classical horror movies with an invasion of insects. The two children have an "old school" aesthetic because they are from a publicity from the 60's. That could mean they probably now rule the world, as the insects in the movie and as the people in the board shown on the website. And also: that they probably rule it like if it was a simple game.

Yoan Mudry (b.1990, Lausanne, CH) is a multi-disciplinary artist, currently living in Geneva. He studied at HEAD in Geneva where he graduated with a MFA in 2014. His work focuses on an attempt to understand the mechanisms of the flux of images, narrations and informations that are surrounding our world.